In the coming autumn, American Eagle is launching a new Back To School collection, hoping to connect and bring people back together through music, under a theme "Future Together, Jeans Forever."American Eagle’s first Music Video would be performed by top local singer, Alfred Hui, and rising new star, Cloud Wan. It is the first time the two singers came together for a song that injects freshness and much energetic vibes to the brand.
American Eagle continues to pursue design details for Men's collection. Every single denim is designed with vintage fashion in mind- the ripped jeans in different washes have brought back retro fashion in a new way.
Women’s Collection is dominated by neutral color palettes. Every retro design element evokes passion and the best moments of campus life. Checkered shirts are the essentials for this season, with the addition of a classic hooded design, it is your perfect piece for any mix and match styling.